Motion, identity

2024

Red Hours

Motion identity for a late-night radio station.

Motion identity for a late-night radio station.

Client

Radio Nocturne

Role

Motion, identity

(01) The brief

A station that only exists after midnight needed an identity that moves like the city at night.

(02) The idea

Light trails became the logo: every show gets its own red line, drawn live from the music.

(03) Outcome

Ines Calder / 03

Listeners now post their own long exposures with the station's tag.

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