ines calder

Rotterdam 03:55

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ines calder

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Identity, packaging

2026

Hollow

Identity and packaging for a fragrance house that sells silence.

Identity and packaging for a fragrance house that sells silence.

Client

Hollow Fragrance House

Role

Identity, packaging

(01) The brief

Hollow makes quiet scents for loud cities. The old packaging shouted like everyone else on the shelf.

(02) The idea

One black bottle, one red cap, no words on the front. The name lives on the base, where only the owner sees it.

(03) Outcome

Ines Calder / 03

The range sold out in its first season and the red cap became the brand.

All work

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