ines calder

Rotterdam 03:55

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ines calder

Work

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Campaign, film

2025

Fog Season

A winter campaign for an outerwear label, shot in one morning of fog.

A winter campaign for an outerwear label, shot in one morning of fog.

Client

Atlas Outerwear

Role

Campaign, film

(01) The brief

Outerwear campaigns all look the same: mountains, wind, a model squinting.

(02) The idea

We waited for fog and made the coat the only clear thing in the frame. One morning, one road, one film.

(03) Outcome

Ines Calder / 03

The film ran in cinemas across the winter and the coat sold out by December.

All work

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